Curator Maša Milovac invited eight emerging designers to join forces and form the Utopian Collective to draw on this ethos of cooperation. As well as presenting a set of objects produced by the designers, the result of a series of workshops, the collective interprets the process itself as an end result. It explored collaborative design as a possible response to the individualistic practices set up as imperatives of competitiveness in consumer society and a neoliberal market environment.