Utopian Collective

Collectives have long been a source of utopian principles and practices — and Croatia has a history of producing them.

Curator Maša Milovac invited eight emerging designers to join forces and form the Utopian Collective to draw on this ethos of cooperation. As well as presenting a set of objects produced by the designers, the result of a series of workshops, the collective interprets the process itself as an end result. It explored collaborative design as a possible response to the individualistic practices set up as imperatives of competitiveness in consumer society and a neoliberal market environment.


Administering Bodies:

Ministry of Culture of the Republic of Croatia

Croatian Designers Association

Design Team:

Maja Čule

Mauro Ferlin

Hrvoje Hiršl

Maja Kolar

Mauro Massarotto

Maša Poljanec

Oleg Šuran

Hrvoje Živčić


Maša Milovac

Supporting Body:

Embassy of the Republic of Croatia in the United Kingdom

2016 Exhibitors