Utopia Means Elsewhere

The Pavilion took its title from a quote by John Malkovich that is set in classic typography on an outsized easel in a brilliant white space.

In an ancillary, darkened room visitors could sit in chairs of designer Konstantin Grcic in contemplation around a flickering, hypnotic digital fire, so as to encourage your mind to drift off 'elsewhere'. This was intended to encourage collective dreaming and evoke humanity's primordial fantasy of a better world.

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Photography: Ed Reeve


Administering Body:

German Design Council

Design Team:

Konstantin Grcic

Olivia Herms


Konstantin Grcic

Supporting Bodies:

Federal Ministry of Economics and Energy

Federal Foreign Office

Foundation Deutsches Design Museum

2016 Exhibitors