The name emphasised the 'we' in Sweden, and pointed towards a more inclusive future society - a 'wetopia'. The project promoted the strength of collaboration, inviting 15 designers and manufacturers to work together on different, more equal terms. The installation showed the result of these collaborations—design projects that pointed towards smaller-scale and non-hierarchical local production, with room for the artistic process. All parties shared the rewards as well as the risks. It presented an intriguing counter-strategy to the existing model of unethical, far-flung, large-scale mass production.