The Mongolian installation traced the circle of cashmere production across all the entities and lives it touches, drawing a sensory connection from designed cashmere products through to the mountain goats and the nomads that rear them.

‘TOIROG’ is the Mongolian word for circle, within which there is a rich, emotional story to be told. From the tough, nomadic lifestyle of the goat herders, to the fine skill of the craftspeople who transform raw cashmere into design pieces, the installation demonstrated this cyclical concept of cashmere and the lives involved in its production.

“Visitors are encouraged to touch and feel the cashmere cloud, evoking a sense of serenity, like that felt from a close relationship with the land” said the designers, drawing on a sensory connection with many aspects of Mongolian life through one of its most treasured materials. “The installation will hopefully give visitors the sense that a cashmere garment links the wearer with a great number of lives, from contented goats roaming the mountains of Mongolia, to the devotion of the world's last remaining nomadic cultures, to the joy of the designers and craftspeople.”

The Mongolian installation aimed to support the vision of the Sustainable Fibre Alliance, that all cashmere is produced in an environmentally friendly way that safeguards the livelihoods of herding communities and protects the important, fragile environment in which they live.

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Photography: Ed Reeve


Design Team:



Oyuna Tserendorj (Creative Director) with support from Chloe Moles (Studio Manager)


Oyuna Tserendorj

Supporting Body:

The Sustainable Fibre Alliance (SFA)

2018 Exhibitors