Designers in the Middle

Stream of Consciousness

For The Designers in the Middle Pavilion, 'Stream of Consciousness', designers from the Middle East wish to tell a story. In this, they share the cultural background which is imprinted in their daily journey and express it as a visual narrative.

Designers from the Middle East region will present their work as a collective group under the Designers in the Middle platform by using a similar perspective that challenges visitors perception and curiosity to move them toward an active approach.

'Stream of Consciousness' uses the Casbah as a theme. The Casbah is the core of the city, known as the 'Old City’. It has different associations and an incredible urban contribution with a strong socio-economic effect that helped in shaping the Middle East region and its modern architecture. The casbah is a wall-protected labyrinth with a precise geometry where people live, work, meet, play, do business, exchange ideas and socialise. The narrow streets are full of life, scented with bursts of feeling and mood. Living inside the Casbah has to symbolise coexistence and harmony.

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Photography: Ed Reeve

Photography: Ed Reeve



Suzanne Trocmé

Creative Director & Co Curator

Rona Meyuchas Koblenz

Head of Production

Kirsteen Martin

Creative Strategy


Visual identity

Nawal Arafat

Videos and Photos

Dylan Drake


Conor Rowlan

Main Material Sponsor

Finsa UK

Supported by

Ziser London, illuminationworks ltd

Manufacturing Partners

CNC Projects, Boano Prišmontas, Pro-Duck


Caro Communications

2021 Exhibitors